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Case study · Rebirth Pieces

A signature mark for art that tells your story

We refreshed the Rebirth Pieces logo, designed Meta Ads and display ads around the new identity, and mapped a 90-day marketing plan to grow art commissions. The campaign performed well and sold 10 custom designs.

Logo refreshMeta Ads creativeDisplay ads90-day marketing plan
Brand refresh

Rebirth Pieces

Rebirth Pieces creates art for people: original, meaningful pieces made to tell their stories. The refresh builds on the brand's "RP" initials and phoenix spirit, shaping them into an elegant serif monogram crowned with a rising flame. It works like an artist's signature, from a gallery card to a social profile.

New logo system 4 versions

REBIRTH
PIECES
Primary stacked · website header, print
REBIRTH
PIECES
Reversed · dark backgrounds, art labels
REBIRTH
PIECES
Horizontal · email, ad footers, invoices
Profile icon · Instagram, Facebook, favicon

Design approach

  • Kept the "RP" initials at the heart of the brand, set in a classic serif monogram.
  • Crowned the letters with a rising flame-feather, a nod to the phoenix and renewal.
  • Added a gold underline and gold accents that feel at home in a gallery.
  • Kept the mark simple so it stays crisp from a canvas label to a 16-pixel browser tab.

Brand palette

Phoenix red#C8102E
Ash#161616
Ember gold#D4A24C
Linen#F6F1EA

Type: Cinzel for the wordmark and headlines, a clean sans for body copy.

Meta Ads Feed and Stories

Rebirth PiecesSponsored
Your story deserves a place on the wall. Rebirth Pieces creates original art made just for you.
Your story, made art.
ORIGINAL ART
rebirthpieces.comCommission a one-of-a-kind piece
Learn more
Feed · 1080 x 1080 · prospecting
Rebirth PiecesSponsored
Still thinking it over? A custom piece is a gift they'll keep for years. Commission yours before the holidays.
Gift a story.
Custom art, made for the people you love
HOLIDAY COMMISSIONS OPEN
rebirthpieces.comCustom art makes a lasting gift
Learn more
Feed · 1080 x 1080 · retargeting
Your story, made into art.
REBIRTH PIECES
Learn more
Stories and Reels · 1080 x 1920

Display ads Google Display Network

REBIRTH PIECES
Your story, made art.
Commission a piece
300 x 250 · medium rectangle
REBIRTH
PIECES
Gift a story.
Custom art for the people you love.
Learn more
160 x 600 · skyscraper
Your story, made art.
REBIRTH PIECES · ORIGINAL ART
Learn more
728 x 90 · leaderboard
Your story, made art.
View
320 x 50 · mobile banner

90-day marketing plan

Goal

Turn the brand refresh into a steady flow of commissions by introducing Rebirth Pieces to new art lovers, then bringing back visitors who looked but didn't reach out, with holiday gift commissions as the first big push.

Who we're reaching

  • Adults 25-54 who want meaningful, one-of-a-kind art
  • Gift givers looking for something personal
  • Past site visitors, Instagram engagers and customer lookalikes
Weeks 1-4

Launch the new look

  • Roll out the new logo on the website, Instagram, Facebook and print materials
  • Install the Meta pixel, Conversions API and Google Analytics 4 conversion tracking
  • Set up a commission inquiry form and track it as a conversion
  • Share behind-the-scenes Reels of pieces being created
Weeks 5-8

Build demand

  • Launch Meta Ads prospecting with the "Your story, made art" creative
  • Start retargeting site visitors on Meta and the Google Display Network
  • Share client stories and the meaning behind each commission in carousel ads
  • Test two headlines and two images per ad set
Weeks 9-12

Holiday gift commissions

  • Shift budget to the best-performing ads and audiences
  • Run gift-focused Meta Ads and Stories with commission deadlines
  • Follow up with inquiries by email to book commissions
  • Review results and set the plan for the next quarter

Recommended budget split

Meta prospecting 45%Meta retargeting 25%Display retargeting 20%Creative testing 10%

How we'll measure success

Return on ad spendCommission revenue for every ad dollar
Cost per inquiryWhat it costs to get a commission request
Click-through rateWhether the new creative stops the scroll
Commissions bookedInquiries that become paid pieces
Results

The campaign performed well

10

custom designs sold

A brand that feels like art

The RP monogram gave Rebirth Pieces a polished, gallery-ready look across ads, social profiles and the pop-up shop page.

The Inspired Brand understood what Rebirth Pieces is about from day one. The new logo feels like a signature on every piece, and the campaign brought in real commissions. We sold 10 custom designs.
Rodney Green · Owner, Rebirth Pieces
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