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ALLURING AROMAS
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We refreshed the Alluring Aromas logo, designed Meta Ads and display ads around the new identity, and mapped a 90-day marketing plan for the cozy and gift seasons. The campaign performed well, and Alluring Aromas sold out of its candle stock.
Alluring Aromas makes quality candles, and its brand has always glowed with candlelight and gold. The refresh builds on that warmth with a flame inside a gold ring and an elegant serif wordmark, designed to shine on labels, gift boxes and social feeds alike.
Type: Cormorant Garamond for the wordmark and headlines, a clean sans for body copy.
Grow online candle sales and repeat buyers by owning the cozy season: introduce the refreshed brand in the fall, then capture holiday gift demand with ready-to-give sets.
| Return on ad spend | Revenue earned for every ad dollar |
| Average order value | Whether gift sets lift each sale |
| Repeat purchase rate | How many buyers come back for more |
| Email sign-ups | New shoppers we can reach for free |
Every candle in stock sold
The new flame-in-a-ring logo carried a consistent, upscale look from labels to ads to the pop-up shop page.
Our holiday pop-up sold out. The Inspired Brand gave Alluring Aromas a look that feels as warm as our candles, and ads that reached the right customers at the right time.
A limited-time landing page built to turn ad clicks into candle sales.
From logo refreshes to Meta Ads, display ads and a clear plan to grow, The Inspired Brand helps small businesses show up and stand out.
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