Bottles Up
A brand refresh and launch campaign for a mobile bar service: a new logo system, a brand guide, Meta Ads, display ads, a landing page and a 90-day marketing plan.
- Logo refresh
- Brand guide
- Meta Ads
- Display ads
- Landing page
- Marketing plan
The goal
Bottles Up, owned by Y’Esha J. Williams, brings personalized drinks to weddings, reunions, parties, conventions and alcohol-free events. The brand needed to feel as polished as the service, look consistent from a phone screen to an event banner, and turn interest into quote requests during the busiest booking season of the year.
Logo refresh
The new mark frames a champagne coupe and rising bubbles inside an arched doorway, a nod to hospitality and the idea of a bar that arrives at your door. It keeps the lime and gold energy of the original flyer and its tagline, “We’ll bring the bar to you,” in a system with stacked, horizontal, icon and one-color versions.
Brand guide
A one-page guide sets the palette, type and voice so every flyer, post and ad looks like it came from the same host: polished, warm and always ready with a zero-proof option.
Meta Ads
Three creatives, each with one message and one call to action, so results show which message books the most events: a signature drink for any celebration, a timely holiday booking push and a zero-proof ad for Stories and Reels.
Display ads
A five-size Google Ads display set rotates the same three messages to retarget landing page visitors, keeping the logo, headline and lime call-to-action button readable at every size.
Landing page
Every ad points to one focused page: the promise up top, the events Bottles Up serves, a three-step process, a sample custom menu, a zero-proof section and a quote form with click-to-call on mobile.
The 90-day marketing plan
The plan chases holiday parties first, then shifts to newly engaged couples and 2027 reunion committees, with zero-proof ads timed to Dry January.
Audiences
Holiday hosts, engaged couples, reunion and milestone planners, bachelorette crews, and business and convention planners, all targeted at ages 21 and older.
Channels
Meta Ads for awareness and leads, Google Ads search for high-intent searches, display retargeting, Google Business Profile reviews and venue referrals.
Timeline
November and December: holiday booking push. Late December and January: weddings, reunions and Dry January. Budget review every 30 days.
Measurement
Quote requests, calls and booked events tracked with Meta Pixel, Google Ads conversions and Google Analytics 4, with every lead logged by source.
| Channel | Role | Share of budget |
|---|---|---|
| Meta Ads | Awareness and quote requests | 50% |
| Google Ads search | High-intent searches | 35% |
| Google Ads display | Retargeting site visitors | 15% |
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