Ace’s Cool Place
A full brand launch for a neighborhood snoball stand: a new logo system, a brand guide, Meta Ads, display ads, a landing page and a 90-day marketing plan, run as a limited campaign.
- Limited campaign run
- Logo system
- Brand guide
- Meta Ads
- Display ads
- Landing page
- Marketing plan
The goal
Ace’s Cool Place needed a brand that works as hard as the stand does. That meant a logo neighbors can read from across the street, ads that make people pull over on a hot day, and a simple plan to turn first-time buyers into weekly regulars. The ads ran for a limited campaign run to introduce the new brand to the neighborhood.
Logo system
A rainbow snoball in a striped cup anchors every version. The badge leads on signage and cups, the horizontal lockup fits headers and banners, and the icon works down to a 32-pixel favicon.
Brand guide
Sunshine yellow sets the stage, Midnight carries the words, and the full rainbow appears only on the snoball, so it always reads as the treat.
Meta Ads
Three creatives for Facebook and Instagram: an awareness ad for a 5-mile radius, a reusable Flavor of the Week template, and a story and reel layout built around the platform’s safe zones.
Display ads
A five-size Google display set for retargeting landing page visitors, including a mobile banner and a follow-up message for people who haven’t visited yet.
Landing page
One page that does three jobs: sends people to the stand, books parties and grows a text club. It’s built for phones first, where most ad clicks land.
90-day marketing plan
A practical plan sized to a local business, with clear steps, a monthly budget and the numbers to watch each week.
Get found
Set up and fill out the Google Business Profile first, with photos, a menu and a review push at the counter.
Reach neighbors
Run Meta Ads within 5 miles of the stand and Google Search ads for people already looking for snoballs.
Bring them back
Launch a Flavor of the Week text club so first-time buyers become weekly regulars.
Book events
Promote party and event bookings to parents, schools and churches through the landing page.
“The Inspired Brand took our idea and turned it into a real brand. The logo, the ads and the plan all feel like Ace’s, and now we have a clear way to get people to the stand.”
Michael Jiles Jr.Owner, Ace’s Cool Place
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